Tejvirág Fagylaltozó sells its ice cream on Platán beach in Boglár, a few steps from the water, where beachgoers queue at the counter in their swimsuits with wet hair. It is an artisan ice cream shop that does not work with factory-made bases, and you can see it in the scoops: the fruit flavours have the colour of the fruit, the nut flavours the colour of the nuts. In summer it is one of the busiest spots on the beach, and a scoop after a swim is practically compulsory.
From PE teacher to ice cream maker
The shop is run by Viktor Buzsics. He trained as a PE teacher, and since his summers were free he wanted to do something useful with them: he bought an ice shaver and sold shaved ice at markets and events in Pécs. He sold the car he got for his school-leaving exams and used the money to buy his first soft-serve machine, then opened a small shop in Pécs before the opportunity at Lake Balaton came along. He learned the basics of ice cream making from his friend Dávid Wilheim, who had taken an ice cream course in Italy. He is still part of a circle of friends who run separate shops but help each other with recipes and competitions.
The Balaton hot kiss
Viktor’s best-known ice cream is the Balaton forró csókja, the Balaton hot kiss: raspberry with chilli and a mildly spicy finish. The idea came from a chilli raspberry sauce he tasted at a chocolate festival. With this ice cream he won a special prize at the Balaton Fagyija (Balaton’s Ice Cream) competition in 2020, his first contest, and in 2026 two of his apricot ice creams, Kajsziföl and Kajszi és chill(i), reached the final. The counter holds around sixteen flavours, with seasonal specials alongside the classic lemon, strawberry, chocolate, vanilla, pistachio and hazelnut.
Sugar-free too
There is always sugar-free ice cream on offer, sweetened with erythritol and maltitol, so those who avoid sugar can have a scoop too. In the heat, the shaved ice made from natural ingredients is a good choice as well. They try to avoid artificial colourings and flavourings.
The place
Tejvirág is not a kiosk but a modern pavilion among the beach trees, with a terrace, parasols and chairs in front. The giant flower-covered ice cream cone by the entrance tells you from afar where you are, and it is the children’s favourite photo spot. Alongside the ice cream they serve refreshing summer drinks, so in the afternoon the terrace is a good stop for an orangey summer drink too. It is seasonal: open during the summer beach season, roughly from June to the end of September.
What do guests say?
The feedback is good: guests praise the natural flavours, the fruit ice creams and the sugar-free range, and the trade has recognised the ice creams at competitions.
Who we recommend it for
Anyone swimming at Platán beach or strolling along the promenade, especially families with children. Those who like bolder flavours such as chilli raspberry, and those looking for sugar-free ice cream. Do not plan it for winter: the counter is only open in summer.
How much does it cost?
Good value, the usual price level of Balaton artisan ice cream shops: one or two scoops in a cone cost from a few hundred to a few thousand forints.
Got a good photo from here?
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The person behind the place
From PE teacher to ice cream maker
Viktor Buzsics trained as a PE teacher and spent his summers selling shaved ice in Pécs. He bought his first ice cream machine with the money from the car he got for his school-leaving exams, then opened a small shop in Pécs before coming to Lake Balaton. He learned ice cream making from his friend Dávid Wilheim. With his chilli raspberry ice cream he won a special prize at the Balaton Fagyija competition, his first contest.
Buzsics Viktor, ownerWorth a taste
Balaton forró csókja (Balaton hot kiss)
Raspberry ice cream with chilli and a mildly spicy finish. It won a special prize at the Balaton Fagyija competition.
Local tip
Apricot novelties
If you see them in the counter, ask for the apricot ice creams: Kajsziföl and Kajszi és chill(i) reached the 2026 Balaton Fagyija final. There is always at least one sugar-free flavour.
The BalatonEats meal plan
How to put your meal together
- 01Balaton hot kiss
Raspberry with chilli, mildly spicy.
- 02Pistachio
One of the classic flavours in the counter.
- 03Sugar-free ice cream
Sweetened with erythritol and maltitol, always in the counter.
What guests say
What stays with guests?
Guests praise the natural flavours, the fruit ice creams and the sugar-free range. The special prize and final placings at the Balaton Fagyija competition mark the professional recognition.
An interview and competition reports in national and Balaton media, a special prize at Balaton Fagyija 2020 and final placings in 2026, public guest reviews. Checked on 12 November 2026.+
What brings people back
- Artisan ice cream from natural ingredients
- Bold flavours such as chilli raspberry
- A permanent sugar-free range
- A terrace under the beach trees
- Award-winning ice creams
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Good to know before you go
- Open only in the summer season.
- Queues at the counter at peak times.
- The terrace fills up quickly in the afternoon.
Photo credits
Photos: Tejvirág Fagylaltozó Facebook page





